The Topic

People don't really buy a product, solution, or idea. They buy the story that's attached to it. Whether its buying a car, donating money, or changing behavior, we emotionally engage when stories mean something to us - when it's a story we can identify as our own.

So whether you're seeking funding, promoting new technology, or leading a brand re-invention -- finding the right narrative is critical to the process of persuasion.

Join it4DC on Wednesday, July 28 @ 5:30pm, for a Special Event with business storyteller Michael Margolis.

Michael is the President of Get Storied, a media and advisory company that teaches people how to think in narrative. Michael will discuss ideas from his latest book, Believe Me: a Storytelling Manifesto for Change-makers and Innovators. You'll emerge with a fresh take on the process of persuasion and how to turn others into true believers.

You'll learn:

• Why so many great ideas get lost in translation?
• How to demystify anything new into something approachable and familiar
• What it takes for people to trust and believe in your story

If you have a big and important story to tell, you don't want to miss this fun learning event.

The Program

• 5:30-6:15pm Networking
• 6:15-7:00pm Michael's presentation
• 7:00-8pm Book signing and networking

Your $25 Registration Includes:

1. Signed copy of the book Believe Me ($17.95 value)
2. One free adult beverage
3. Complimentary Indian appetizers
4. Chance to network with IT, creative, and entrepreneurial professionals

Register online for $25 using credit card. You can also register at door for $30 (check or cash only).

This event is hosted by it4dc, a network run by Dip Chandra. To learn more, visit www.it4dc.com

About Michael Margolis

Michael Margolis is President and founder of Get Storied. As a virtual CMO, Michael advises clients on how to brand thought leadership, generate business, and gather their tribe through social media. For more than a decade, Michael has delivered narrative strategies for a range of global companies, communication agencies, professional service firms, and innovative nonprofits. Past clients include Audubon, Omnicom,NASA, Marriott, National Storytelling Festival, and YWCA.

As a story evangelist, Michael also oversees a range of media brands, including a bi-weekly podcast series, story-trends newsletter, and a leading blog on the business of storytelling. His work has been featured in Fast Company, Brandweek, and Storytelling Magazine. He is a regular contributor to PSFK.com - a leading magazine for marketing, design, and culture, and recently contributed to a global study on CSR reporting practices. Michael is left-handed, partially color-blind, and eats more chocolate than the average human. He lives in New York City.

With a passion for ideas, Michael teaches at the business school level and through his own creation: Story University. His next course, a 12-week virtual bootcamp on Social Media Storytelling begins July 22. Visit socialmediajedi.net to learn more.